What Fourslash does

01 / Websites

Websites

A fast, clear site built around what your visitors need to find out.

What this covers

• Design and build of a small business site, usually 5 to 15 pages.
• Logo and brand basics as part of the project, so the site and the identity match.
• Copy structure: each page opens with the answer to the question a visitor came with.
• Pages built to load fast and read well on a phone.
• Search basics set up from the start: page titles, headings, sitemap, clean URLs.

What you get

• A finished site on your own domain and hosting account.
• Editable content, so you can change text without calling anyone.
• A short handover note on how it is put together.

Who it suits

Solo operators and small teams who need a site that explains what they do without a long wait or a long scroll.

02 / Technical SEO

Technical SEO

Fix what stops search engines from reading your site properly.

What this covers

• Crawling and indexing: what is being found, what is blocked, what is missed.
• Site structure, internal links and duplicate pages.
• Page speed and mobile rendering.
• Titles, headings, canonical tags and structured data.
• Sitemap and robots.txt, including what they allow for AI crawlers.

What you get

• A written list of issues, ordered by priority, each with the page it affects and the fix.
• The fixes made, if the site is one we can edit. If not, instructions your developer can follow.

Who it suits

Sites that already exist and are not showing up the way they should.

03 / AI search

AI search (GEO and AEO)

Help AI tools understand your business well enough to mention it correctly. People now ask ChatGPT, Gemini, Perplexity and Google's AI answers for recommendations. GEO (generative engine optimization) is the work of getting your business named in those answers. AEO (answer engine optimization) is the work of making your pages the direct source for a specific answer. The work overlaps, and we do both.

What this covers

• Checking what AI tools say today when asked the questions your customers ask.
• Finding gaps: pages that do not answer the question, facts that are missing or wrong, sources the tools prefer over yours.
• Rewriting and restructuring pages so each question has a clear, quotable answer.
• Making sure AI crawlers can reach the site.
• Re-checking the same questions later and recording what changed.

What you get

• A record of the questions tested, the tools tested, and the answers given, kept as a log.
• A prioritised list of changes.
• The same questions re-run after changes, with the results shown as they came out, including when nothing moved.

What we do not promise

AI answers vary from run to run. No one can promise a mention. We measure it, make the changes that are most likely to help, and show you the result.

04 / Process

How it works

1. Scope
2. Build or fix
3. Check
4. Hand over

05 / Start

Not sure which one you need?

Start with the audit. It shows where the site stands on search and on AI search, and the list tells you what to do first.